Having Vibeke onboard Medicologic now offer services such as business case development, competitor and market analysis including user feasibility and key opinion leaders interviews leading to economic implications.

Vibeke Harbud PortrætVibeke holds almost 30 years of experience from commercial business development in the pharmaceutical industry. She has worked in both national and international marketing positions and the last good ten years in Business Development developing business cases from which she has developed tactics and strategies.

Due to her extensive experience, including positions at Nycomed (now Takeda), Lundbeck, LEO Pharma, Ferrosan and AstraZeneca, Vibeke has a strong understanding of the commercial and marketing areas.

Vibeke holds a BA in economics, an eMBA and the first year of a Master in Communication, and is an authorized nurse. She has worked with numerous therapeutic areas and with orphan drugs and herbal remedies.

The service portfolio includes all aspects of financial valuation and the interaction with investors or other pharmaceutical companies, providing clients with end-user and economic perspective throughout a project.

Examples of services

  • Business case including NPV (net present value) and risk adjusted NPV
  • Description of the market
  • Establishing market need
  • Matching the needs with product profile
  • Establishing of the market potential:
  • Establishment of prevalence
  • Target population
  • Treatment centres / current treatment practice
  • Validating the TPP (target product profile)
  • Competitive environment
  • General market understanding through Key Opinion Leaders interviews
  • Establishment of anticipated costs and resources
  • Assumed sales and marketing spending
  • For more information:
    Randi Hauerberg, Partner
    Principal Advisor/Team Lead – Regulatory Affairs & Quality Management
    Direct (+45) 22 47 01 55

    Michael Funder, CEO
    Direct (+45) 20 64 41 46